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Method to create proposals for PSS business models
Barquet, Ana Paula Bezerra; Steingrímsson, Jón Garðar; Seliger, Günther; Rozenfeld, Henrique
Different authors of the product-service bundle literature agree on the fact that business models are central to implement PSS successfully. However, most of the studies about PSS business models mention its importance but do not explore which content should compose such models. Furthermore, PSS business models are explored taking into account a partial view of business model dimensions. Finally, actions that lead to the creation of a new business for PSS or the adaptation of a current one are not distinguished. The goal of this study is to present a guideline to support the creation of PSS business models. Through systematic literature review and consulting with experts, the content of such models were developed. This content is organized in steps that encompass tasks, which must be performed in order to create a PSS business model. The method was already improved after application through a case study and currently is being utilized to generate a PSS business model for a bicycle sharing system. Final considerations include the weak and strong points of the method and further steps to enhance it.
