FG Trust in Digital Services (TDS)

1 Items

Recent Submissions
How Corporate Sharewashing Practices Undermine Consumer Trust

Hawlitschek, Florian ; Stofberg, Nicole ; Teubner, Timm ; Tu, Patrick ; Weinhardt, Christof (2018-07-27)

Sharewashing describes a platform’s act of misleading consumers by purposely portraying an image of social and ecological principles while the platform’s business model does not necessarily involve them. Drawing on Corporate Social Responsibility and Green Marketing literature, we propose and evaluate a research model for investigating the impact of sharewashing perceptions on consumer trust. B...