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Main Title: Consumers’ Acceptance of a Bio-circular Automotive Economy: Explanatory Model and Influence Factors
Author(s): Wurster, Simone
Schulze, Rita
Type: Article
Language Code: en
Abstract: Sustainability in the automotive sector and appropriate end-of-life (EOL) management options for car tyres are important and constitute global issues. There is currently an oversupply of EOL tyres and the potential of circular economy (CE) tyres and for bio-based (BB) tyres warrants further investigation. Likewise, BB and CE tyres might be an interesting approach to improve the overall sustainability of the tyre life cycle. Research on drivers for the acceptance of CE and BB tyres is currently missing. In 1989, a socio-economy model was created to understand the acceptance of various products. This model is still popular in many areas but does not address sustainability questions of the 21st century appropriately. This article aims to provide a better understanding of the factors which drive acceptance of sustainable tyres. It presents an acceptance model and related influence factors in three areas: variables related to the consumers, perceived product characteristics and stimulating moderator variables. The third aspect refers in particular to labels and certification influencing consumer views on existing product characteristics. This article ends by discussing how availability of such labels could be promoted through eco-labelling of tyres and related standardization, addressing the industry and policy makers to make the automotive sector more sustainable.
Issue Date: 12-Mar-2020
Date Available: 4-May-2020
DDC Class: 330 Wirtschaft
Subject(s): sustainability
bio-based products
automotive industry
Sponsor/Funder: BMBF, 033R236E, ReziProK - Verbundvorhaben: ConCirMy - Entwicklung eines stufen- und kreislaufübergreifend vernetzten Konfigurators zur Gewährleistung geschlossener Material- und Komponentenflüsse im Rahmen der zirkulären Ökonomie, Teilvorhaben 4: Sozioökonomische Analysen und Geschäftsmodelle
DFG, 414044773, Open Access Publizieren 2019 - 2020 / Technische Universität Berlin
Journal Title: Sustainability
Publisher: MDPI
Publisher Place: Basel
Volume: 12
Issue: 6
Article Number: 2186
Publisher DOI: 10.3390/su12062186
EISSN: 2071-1050
Appears in Collections:FG Innovationsökonomie » Publications

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