Please use this identifier to cite or link to this item: http://dx.doi.org/10.14279/depositonce-10486
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Main Title: The Entanglement of Class, Marriage and Real Estate: The Visual Culture of Egypt’s Urbanisation
Author(s): Hendawy, Mennatullah
Stollmann, Jörg
Type: Article
Language Code: en
Abstract: A majority of scholars consider Egypt’s urban development a product of the neo-liberal political economy facilitated by the country’s central government. In this article, we want to shift our attention towards the public and its demand for housing. We describe the urban everyday experiences of a population within a country in which a visual culture established via public media creates an urban imagination that does not reflect the lived social, spatial, and economic reality of the majority of the population. Exploration of the general public’s attitudes towards media narratives that focus their advertisement campaigns on high class residential projects launched this investigation. The argument that follows is based on empirical studies within the Greater Cairo Region (GCR). In this setting, a puzzling trend from our collected data guides our central research question: Why aren’t ads for luxury housing—a market segment clearly beyond the reach of most Egyptians—condemned by those who cannot afford it? To tackle this phenomenon, we shed light on how the pre—and post-marital demand for housing among young couples and their families influence the market, and particularly, the market for upscale and luxury housing in Cairo. The research consists of four phases, including (1) field interviews with Uber and Careem drivers, (2) an online survey targeting inhabitants across varying urban and social segments of the GCR, (3) the first author’s personal story, which posits that marriage culture acts as a key driver for real estate narratives, and (4) a visual analysis of a real estate advertisement. To conclude, the article discusses how far a hegemonic visual culture that caters to socio-economic links between class, marriage, and real estate engages the support of a large part of the population, which in turn, co-produces a spatially unjust urban development scheme that works against their own interests.
URI: https://depositonce.tu-berlin.de/handle/11303/11597
http://dx.doi.org/10.14279/depositonce-10486
Issue Date: 26-Jun-2020
Date Available: 25-Aug-2020
DDC Class: 710 Städtebau, Raumplanung, Landschaftsgestaltung
Subject(s): Cairo
class
Egypt
housing
marriage
media
real estate
urbanisation
visual culture
License: https://creativecommons.org/licenses/by/4.0/
Journal Title: Urban Planning
Publisher: Cogitatio Press
Publisher Place: Lisbon
Volume: 5
Issue: 2
Publisher DOI: 10.17645/up.v5i2.3026
Page Start: 44
Page End: 58
EISSN: 2183-7635
Appears in Collections:FG Städtebau und Urbanisierung » Publications

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