Please use this identifier to cite or link to this item: http://dx.doi.org/10.14279/depositonce-11090
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Main Title: How entrepreneurial orientation can leverage innovation project portfolio management
Author(s): Kock, Alexander
Gemünden, Hans Georg
Type: Article
Language Code: en
Abstract: Innovation project portfolio management (IPPM) is a key task in R&D management because this decision‐making process determines which R&D projects should be undertaken and how R&D resources are allocated. Previous research has developed a good understanding of the role of IPPM in R&D strategy implementation and of successful IPPM practices. But the fundamental orientations that drive the strategy formation and implementation process have never been investigated in the context of IPPM, and it is unclear whether successful practices are equally valid for different strategic orientations. This study, therefore, investigates the moderating impact of a firm’s entrepreneurial orientation on the relationship between strategic portfolio management practices and portfolio success. An empirical analysis of 257 firms shows that both innovativeness and risk taking as entrepreneurial orientation’s dimensions positively moderate the relationship between managerial practices and performance. Specifically, we find that firms high in innovativeness profit more from stakeholder engagement compared to firms low in innovativeness. Firms high in risk‐taking profit more from a clearly formulated strategy. With increasing innovativeness and risk‐taking propensity, firms also profit more from business case monitoring and agility in portfolio steering. The results suggest that a firm’s entrepreneurial orientation can leverage the effect of IPPM practices. Vice versa, a lacking entrepreneurial orientation can render these practices ineffective. Strategic orientation and IPPM practices should, therefore, be aligned with each other to enable firms to better implement their strategy and generate competitive advantage.
URI: https://depositonce.tu-berlin.de/handle/11303/12215
http://dx.doi.org/10.14279/depositonce-11090
Issue Date: 7-Jul-2020
Date Available: 16-Dec-2020
DDC Class: 650 Management und unterstützende Tätigkeiten
Subject(s): entrepreneurial orientation
portfolio management
innovation project
License: https://creativecommons.org/licenses/by/4.0/
Journal Title: R&D Management
Publisher: Wiley
Publisher Place: New York, NY
Volume: 51
Issue: 1
Publisher DOI: 10.1111/radm.12423
Page Start: 40
Page End: 56
EISSN: 1467-9310
ISSN: 0033-6807
Appears in Collections:FG Technologie- und Innovationsmanagement » Publications

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