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Main Title: Learning through teaching: ATLAS.ti and Social Media
Author(s): Potgieter, Andrea
Type: Conference Object
Language: English
Language Code: en
Abstract: Social Media is no longer a foreign concept in the current business environment. Companies, for the most part, understand the value that an effective Social Media strategy can add. Firstly, this paper reports on the possible use of ATLAS.ti in analysing user interaction on Social Media platforms, in order to generate feedback that may assist companies in developing and maintaining a customer-focused Social Media strategy. Furthermore, this paper will discuss the researcher's decision to apply ATLAS.ti for this specific purpose, as well as the challenges and victories that were faced in introducing a post-graduate student to this tool.
URI: urn:nbn:de:kobv:83-opus4-44230
Issue Date: 19-Jun-2014
Date Available: 19-Jun-2014
DDC Class: 300 Sozialwissenschaften
Subject(s): ATLAS.ti
Post-graduate student
Social Media
Sponsor/Funder: Max Planck Institute for the Study of Religious and Ethnic Diversity
Proceedings Title: ATLAS.ti User Conference 2013 : Fostering Dialog on Qualitative Methods ; Proceedings
Notes: It is part of ATLAS.ti User Conference 2013 : Fostering Dialog on Qualitative Methods Editor: Susanne Friese Berlin: Universitätsverlag der TU Berlin, 2014 ISBN 978-3-7983-2692-7 (composite publication) URN urn:nbn:de:kobv:83-opus4-51577 []
Appears in Collections:Zentrale & sonstige Einrichtungen » Publications

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