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Main Title: Music Branding Expert Terminology
Author(s): Lepa, Steffen
Herzog, Martin
Schönrock, Andreas
Steffens, Jochen
Egermann, Hauke
Type: Textual Data
Language Code: en
Abstract: The Music Branding Expert Terminology (MBET) is a comprehensive terminology of verbal attributes used in music branding. It consists of 132 terms grouped into 19 dimensions. The MBET is a preliminary result of the project ABC_DJ ( The aim of ABC_DJ is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’ or ‘confident’) based on a variety of lower and higher order acoustic features from musical content.
Issue Date: 2-Jun-2017
Date Available: 26-Jun-2017
DDC Class: 100 Philosophie und Psychologie::150 Psychologie::152 Sinneswahrnehmung, Bewegung, Emotionen, Triebe
304 Das Sozialverhalten beeinflussende Faktoren
Subject(s): audio branding
music branding
Music Branding Expert Terminology
Sponsor/Funder: EC/H2020/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJ
Appears in Collections:FG Audiokommunikation » Research Data

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