Please use this identifier to cite or link to this item: http://dx.doi.org/10.14279/depositonce-5957
Main Title: Music Branding Expert Terminology
Author(s): Lepa, Steffen
Herzog, Martin
Schönrock, Andreas
Steffens, Jochen
Egermann, Hauke
Type: Textual Data
Language Code: en
de
es
Abstract: The Music Branding Expert Terminology (MBET) is a comprehensive terminology of verbal attributes used in music branding. It consists of 132 terms grouped into 19 dimensions. The MBET is a preliminary result of the project ABC_DJ (http://abcdj.eu/). The aim of ABC_DJ is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’ or ‘confident’) based on a variety of lower and higher order acoustic features from musical content.
URI: http://depositonce.tu-berlin.de/handle/11303/6410
http://dx.doi.org/10.14279/depositonce-5957
Issue Date: 2-Jun-2017
Date Available: 26-Jun-2017
Subject(s): audio branding, MBET, music branding, Music Branding Expert Terminology
Sponsor/Funder: EC/FP7/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJ
References: https://doi.org/10.14279/depositonce-5982
https://doi.org/10.14279/depositonce-5983
https://doi.org/10.14279/depositonce-5984
http://dx.doi.org/10.14279/depositonce-5958
Appears in Collections:Technische Universität Berlin » Fakultäten & Zentralinstitute » Fakultät 1 Geistes- und Bildungswissenschaften » Institut für Sprache und Kommunikation » Fachgebiet Audiokommunikation » Research Data

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