Please use this identifier to cite or link to this item: http://dx.doi.org/10.14279/depositonce-5958
|Abstract:||The General Music Branding Inventory (GMBI) is a new psychometric instrument for assessing the music-induced association of attributes, which are frequently and reliably used in the field of music branding. The pre-GMBI version 2 consists of 36 attributes which have been used for music perception ratings during the second large scale online listening experiment in ABC_DJ. The aim of ABC_DJ project (http://abcdj.eu/) is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’ or ‘confident’) based on a variety of lower and higher order acoustic features from musical content.|
|Subject(s):||audio branding, General Music Branding Inventory, music branding|
|Sponsor/Funder:||EC/FP7/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJ|
|Appears in Collections:||FG Audiokommunikation » Research Data|
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