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Main Title: Pre-GMBI-v2
Author(s): Lepa, Steffen
Steffens, Jochen
Schönrock, Andreas
Herzog, Martin
Egermann, Hauke
Type: Textual Data
Language Code: en
Abstract: The General Music Branding Inventory (GMBI) is a new psychometric instrument for assessing the music-induced association of attributes, which are frequently and reliably used in the field of music branding. The pre-GMBI version 2 consists of 36 attributes which have been used for music perception ratings during the second large scale online listening experiment in ABC_DJ. The aim of ABC_DJ project ( is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’ or ‘confident’) based on a variety of lower and higher order acoustic features from musical content.
Issue Date: 2-Jun-2017
Date Available: 26-Jun-2017
Subject(s): audio branding, General Music Branding Inventory, music branding
Sponsor/Funder: EC/FP7/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJ
Appears in Collections:FG Audiokommunikation » Research Data

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