Please use this identifier to cite or link to this item: http://dx.doi.org/10.14279/depositonce-5958
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dc.contributor.authorLepa, Steffen-
dc.contributor.authorSteffens, Jochen-
dc.contributor.authorSchönrock, Andreas-
dc.contributor.authorHerzog, Martin-
dc.contributor.authorEgermann, Hauke-
dc.date.accessioned2017-06-26T12:43:55Z-
dc.date.available2017-06-26T12:43:55Z-
dc.date.issued2017-06-02-
dc.identifier.urihttp://depositonce.tu-berlin.de/handle/11303/6411-
dc.identifier.urihttp://dx.doi.org/10.14279/depositonce-5958-
dc.description.abstractThe General Music Branding Inventory (GMBI) is a new psychometric instrument for assessing the music-induced association of attributes, which are frequently and reliably used in the field of music branding. The pre-GMBI version 2 consists of 36 attributes which have been used for music perception ratings during the second large scale online listening experiment in ABC_DJ. The aim of ABC_DJ project (http://abcdj.eu/) is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’ or ‘confident’) based on a variety of lower and higher order acoustic features from musical content.en
dc.description.sponsorshipEC/FP7/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJen
dc.language.isoenen
dc.language.isodeen
dc.language.isoesen
dc.subject.otheraudio branding, General Music Branding Inventory, music brandingen
dc.titlePre-GMBI-v2en
dc.typeTextual Dataen
dc.relation.referenceshttp://dx.doi.org/10.14279/depositonce-5957-
dc.relation.referenceshttps://doi.org/10.14279/depositonce-5982-
dc.relation.referenceshttps://doi.org/10.14279/depositonce-5983-
dc.relation.referenceshttps://doi.org/10.14279/depositonce-5984-
tub.accessrights.dnbunknown*
Appears in Collections:Fachgebiet Audiokommunikation » Research Data

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