Please use this identifier to cite or link to this item: http://dx.doi.org/10.14279/depositonce-6813
Main Title: How to Make People Make a Change – Using Social Labelling for Raising Awareness on Sustainable Manufacturing
Author(s): Roeder, Ina
Scheibleger, Matthias
Stark, Rainer
Type: Article
Language Code: en
Abstract: Raising awareness on sustainable manufacturing, especially when it comes to low qualified target groups, remains a challenge. After a decade of considerable campaigning work, the majority of German population still does not understand the holistic concept of a sustainable development, let alone its manufacturing aspects. More effective communication methods are required. The main challenge lies within stirring people's willingness to gain knowledge and to actually consider it when making behavioral choices. In the reported research, the socio-psychological concept of social labelling is introduced as a method for raising the awareness on sustainable manufacturing of non-professional target groups and for triggering durable behavioral change. A social label is largely independent from actual knowledge, attitudes or behavior; it rather enforces attributed personal traits. A field experiment, in which the influence of social labelling on the awareness and behavior of young recipients of an informational event has been measured, has verified the method for the purpose of sustainability communication.
URI: https://depositonce.tu-berlin.de//handle/11303/7623
http://dx.doi.org/10.14279/depositonce-6813
Issue Date: 2016
Date Available: 19-Apr-2018
DDC Class: 600 Technik, Technologie
Subject(s): sustainability communication
self-perception theory
social labelling
teaching method
License: https://creativecommons.org/licenses/by-nc-nd/4.0/
Journal Title: Procedia CIRP
Publisher: Elsevier BV
Publisher Place: Amsterdam [u.a.]
Volume: 40
Publisher DOI: 10.1016/j.procir.2016.01.065
Page Start: 359
Page End: 364
ISSN: 2212-8271
Appears in Collections:FG Industrielle Informationstechnik » Publications

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