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Main Title: Common Definitions in Audio Branding Processes
Author(s): Haaksman, Felix
Schönrock, Andreas
Borgstedt, Silke
Peeters, Geoffroy
Muñoz, Bruno
Lepa, Steffen
Canepa, Alessandro
Cardinale, Paolo
Schindler, Daniel
Type: Report
Abstract: To minimise internal and external misconceptions on any level, an internal terminology standard concerning music, business and advertising semantics for the ABC_DJ project was created in March 2016. According to their respective expertise all members of the consortium defined project relevant terms from their respective field of expertise resulting in this dictionary, built upon professional usage of a range of specific terms. For the project members this lexicon serves as the compulsory reference to • avoid misconceptions • avoid inappropriate usage of terms • ascertain a consistent vocabulary • eliminate uncertainties concerning project content and semantics. This collection is a growing document over the course of the ABC_DJ project. Whenever appropriate extended versions of the current v2.0 document will be generated to include additional terms and definitions. In February of 2017 it was decided by the ABC_DJ project consortium to transfer the comprehensive list into a public document. While a few of the terms are of project-specific relevance only, the vast majority of the content can be used as a possible reference for general interested audiences.
Subject(s): audio branding
music branding
Issue Date: 6-Apr-2017
Date Available: 18-Feb-2019
Language Code: en
DDC Class: 780 Musik
Sponsor/Funder: EC/H2020/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJ
TU Affiliation(s): Fak. 1 Geistes- und Bildungswissenschaften » Inst. Sprache und Kommunikation » FG Audiokommunikation
Appears in Collections:Technische Universität Berlin » Publications

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