Technology strategies in converging technology systems: Evidence from printed electronics

dc.contributor.authorWambsganss, Annika
dc.contributor.authorBröring, Stefanie
dc.contributor.authorSalomo, Søren
dc.contributor.authorSick, Nathalie
dc.date.accessioned2023-11-07T10:30:18Z
dc.date.available2023-11-07T10:30:18Z
dc.date.issued2023-07-21
dc.date.updated2023-10-16T08:21:47Z
dc.description.abstractNovel technology systems, such as “fiber optics” and “printed electronics,” increasingly emerge at the interface of hitherto unrelated technology areas. As such, new technology systems often arise through technology convergence, characterized by integrating technology components and knowledge from different technology systems, resulting in a novel system architecture. This phenomenon is of utmost societal relevancy but simultaneously poses tremendous challenges for firms' technology strategies. Firms must not only cope with unrelated knowledge rooted in hitherto different technologies but also have to decide deliberately how systemic (i.e., complete technology system) versus focused (i.e., single component of the technology system) their engagement in technology development in the converging technology system ought to be. In addition, firms need to decide strategically to what extent to develop specialized or design knowledge. Extant concepts of technology strategy fall short of capturing this complexity inherent in converging technology systems. Therefore, to address how technology strategies co-evolve along with the emergence of new technology systems, this study adds a systems perspective to technology strategy by developing the concept of technology system coverage. This novel dimension of technology strategy is formed by the scope (i.e., focused vs. systemic coverage of the technology system) and type of technological knowledge (i.e., specialized or design knowledge). We empirically apply this novel angle of technology strategy to the convergence field of printed electronics. Based on a longitudinal set of 828 patents over 30 years, 74 relevant corporate actors are identified. The underlying taxonomy enables us to reveal four technology strategies and develop five propositions. The results indicate that all firms build design knowledge over time, whereas not all firms build specialized knowledge, no matter what technology strategy is pursued. In sum, this work advances literature by understanding technology strategy in emerging complex technology systems, introducing a systems perspective.en
dc.description.sponsorshipTU Berlin, Open-Access-Mittel – 2023
dc.identifier.issn0737-6782
dc.identifier.issn1540-5885
dc.identifier.urihttps://depositonce.tu-berlin.de/handle/11303/20280
dc.identifier.urihttps://doi.org/10.14279/depositonce-19078
dc.language.isoen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subject.ddc600 Technik, Medizin, angewandte Wissenschaften::650 Management, Öffentlichkeitsarbeit::650 Management und unterstützende Tätigkeiten
dc.subject.othercomplex technology system
dc.subject.othertechnology convergence
dc.subject.othertechnology strategy
dc.subject.othertechnology system coverage
dc.titleTechnology strategies in converging technology systems: Evidence from printed electronicsen
dc.typeArticle
dc.type.versionpublishedVersion
dcterms.bibliographicCitation.doi10.1111/jpim.12693
dcterms.bibliographicCitation.issue5
dcterms.bibliographicCitation.journaltitleJournal of Product Innovation Managementen
dcterms.bibliographicCitation.originalpublishernameWiley
dcterms.bibliographicCitation.originalpublisherplaceNew York, NY
dcterms.bibliographicCitation.pageend732
dcterms.bibliographicCitation.pagestart705
dcterms.bibliographicCitation.volume40
dcterms.rightsHolder.referenceCreative-Commons-Lizenz
tub.accessrights.dnbfree
tub.affiliationFak. 7 Wirtschaft und Management::Inst. Technologie und Management (ITM)::FG Technologie- und Innovationsmanagement
tub.publisher.universityorinstitutionTechnische Universität Berlin

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