Survey Musik und Medien 2012: Audio Media Usage in Germany - Audio Devices - Audio Devices used in 2012 - Digital Mobilists
How do the Germans listen to music nowadays? Survey Musik und Medien 2012 delivers representative data on actual audio media usage of German population. These data allow the comparison of usage frequencies regarding new and old audio media technologies with reference to three separate domains of audio technology use: Audio Sources describe distribution channels by which music is purchased, archived and made accessible. The term Audio Devices refers to technical devices that permit access to and enable playback of Audio Sources. Audio Emitters finally comprise those technical objects that are connected to Audio Devices to make the Audio Sources actually audible.
- By what means was music played back in 2012? Audio Devices comprise technical devices that permit access to and enable playback of Audio Sources. This includes CD players, record players, cassette recorders, MP3 player and smartphones but also computers and various multimedia entertainment devices that allow music use. Typically born between 1979 and 1998, the Digital Mobilists constitute the youngest user type and comprise 16,1 % of the German Population. They access free video streaming services most frequently in comparison of all repertoires. Their preferred music playing devices are smartphones or mobile players as well as laptops and desktop PCs. Rarely used are analog radio devices, boomboxes, car radios and hifi components or compact systems. Finally, the Digital Mobilists listen to their music predominantly via earphones, headsets and internal speakers.