Learning through teaching: ATLAS.ti and Social Media

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dc.contributor.authorPotgieter, Andreaen
dc.date.accessioned2015-11-23T10:36:04Z
dc.date.available2014-06-19T12:00:00Z
dc.date.issued2014-06-19
dc.date.submitted2013-11-23
dc.description.abstractSocial Media is no longer a foreign concept in the current business environment. Companies, for the most part, understand the value that an effective Social Media strategy can add. Firstly, this paper reports on the possible use of ATLAS.ti in analysing user interaction on Social Media platforms, in order to generate feedback that may assist companies in developing and maintaining a customer-focused Social Media strategy. Furthermore, this paper will discuss the researcher's decision to apply ATLAS.ti for this specific purpose, as well as the challenges and victories that were faced in introducing a post-graduate student to this tool.en
dc.identifier.isbn978-3-7983-2692-7
dc.identifier.uriurn:nbn:de:kobv:83-opus4-44230
dc.identifier.urihttps://depositonce.tu-berlin.de/handle/11303/5133
dc.identifier.urihttp://dx.doi.org/10.14279/depositonce-4836
dc.languageEnglishen
dc.language.isoenen
dc.relation.ispartofhttps://doi.org/10.14279/depositonce-4848en
dc.rights.urihttps://creativecommons.org/licenses/by-sa/3.0/de/en
dc.subject.ddc300 Sozialwissenschaftenen
dc.subject.otherATLAS.tien
dc.subject.otherLearningen
dc.subject.otherPost-graduate studenten
dc.subject.otherSocial Mediaen
dc.subject.otherTeachingen
dc.titleLearning through teaching: ATLAS.ti and Social Mediaen
dc.typeConference Objecten
dc.type.versionpublishedVersionen
dcterms.bibliographicCitation.articlenumber18en
dcterms.bibliographicCitation.editorFriese, Susanne
dcterms.bibliographicCitation.editorRingmayr, Thomas G.
dcterms.bibliographicCitation.originalpublishernameUniversitätsverlag der TU Berlinen
dcterms.bibliographicCitation.originalpublisherplaceBerlinen
dcterms.bibliographicCitation.proceedingstitleATLAS.ti User Conference 2013 : Fostering Dialog on Qualitative Methodsen
tub.accessrights.dnbfree*
tub.affiliationZentrale & sonstige Einrichtungen::Zentraleinrichtung Campusmanagement (ZECM)de
tub.affiliation.facultyZentrale & sonstige Einrichtungende
tub.affiliation.groupZentraleinrichtung Campusmanagement (ZECM)de
tub.identifier.opus44423
tub.publisher.universityorinstitutionUniversitätsverlag der TU Berlinen

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