Optimizing second hand clothing stores based on consumer preferences

dc.contributor.authorItza de Miguel, Mariana
dc.contributor.authorSchoormans, Jan
dc.contributor.authorTunn, Vivian
dc.contributor.authorvan den Bergh, Marie
dc.date.accessioned2023-01-06T14:46:27Z
dc.date.available2023-01-06T14:46:27Z
dc.date.issued2021
dc.description.abstractThe use of second-hand clothing can reduce the sustainability impact of clothing. It is a prerequisite of second-hand clothing shops to attune to consumers’ needs to significantly increase the sales of second-hand clothing shops. In this paper, the consumer preferences with respect to second-hand clothing shops are researched using a conjoint experiment. Four store characteristics were manipulated, namely the quality of clothing, clothing availability, warranty, and brand. The study shows that participants prefer second-hand clothing stores that offer branded clothes, offer a wide assortment of good quality clothing, and even provide consumers with a 6-months warranty. Such shops are comparable to the omnipresent fast-fashion shops. It is advised to build a brand for second-hand clothing shops, e.g. using a franchise strategy to increase the diffusion of these shops. However, the limited availability of large quantities of high-quality second-hand clothing might hinder such a diffusion.en
dc.identifier.isbn978-3-7983-3125-9
dc.identifier.urihttps://depositonce.tu-berlin.de/handle/11303/17947
dc.identifier.urihttps://doi.org/10.14279/depositonce-16738
dc.language.isoen
dc.relation.ispartof10.14279/depositonce-9253
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subject.ddc500 Naturwissenschaften und Mathematik
dc.subject.ddc600 Technik, Technologie
dc.subject.ddc300 Sozialwissenschaften
dc.subject.othersecond-hand fashion storesen
dc.subject.otherfast fashionen
dc.subject.othersustainable behavioren
dc.subject.otherconsumer preferencesen
dc.subject.othersustainable fashionen
dc.titleOptimizing second hand clothing stores based on consumer preferencesen
dc.typeConference Objecten
dc.type.versionpublishedVersionen
dcterms.bibliographicCitation.editorNissen, Nils F.
dcterms.bibliographicCitation.editorJaeger-Erben, Melanie
dcterms.bibliographicCitation.originalpublishernameUniversitätsverlag der TU Berlinen
dcterms.bibliographicCitation.originalpublisherplaceBerlinen
dcterms.bibliographicCitation.pageend390
dcterms.bibliographicCitation.pagestart387
dcterms.bibliographicCitation.proceedingstitlePLATE – Product lifetimes and the environment : 3rd PLATE Conference, September 18–20, 2019 Berlin, Germany
dcterms.rightsHolder.referenceDeposit-Lizenz (Erstveröffentlichung)
tub.accessrights.dnbfreeen
tub.affiliationFak. 4 Elektrotechnik und Informatik::Inst. Hochfrequenz- und Halbleiter-Systemtechnologien::FG Transdisziplinäre Nachhaltigkeitsforschung in der Elektronik
tub.affiliation.facultyFak. 4 Elektrotechnik und Informatik
tub.affiliation.groupFG Transdisziplinäre Nachhaltigkeitsforschung in der Elektronik
tub.affiliation.instituteInst. Hochfrequenz- und Halbleiter-Systemtechnologien
tub.publisher.universityorinstitutionUniversitätsverlag der TU Berlinen

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