Optimizing second hand clothing stores based on consumer preferences
dc.contributor.author | Itza de Miguel, Mariana | |
dc.contributor.author | Schoormans, Jan | |
dc.contributor.author | Tunn, Vivian | |
dc.contributor.author | van den Bergh, Marie | |
dc.date.accessioned | 2023-01-06T14:46:27Z | |
dc.date.available | 2023-01-06T14:46:27Z | |
dc.date.issued | 2021 | |
dc.description.abstract | The use of second-hand clothing can reduce the sustainability impact of clothing. It is a prerequisite of second-hand clothing shops to attune to consumers’ needs to significantly increase the sales of second-hand clothing shops. In this paper, the consumer preferences with respect to second-hand clothing shops are researched using a conjoint experiment. Four store characteristics were manipulated, namely the quality of clothing, clothing availability, warranty, and brand. The study shows that participants prefer second-hand clothing stores that offer branded clothes, offer a wide assortment of good quality clothing, and even provide consumers with a 6-months warranty. Such shops are comparable to the omnipresent fast-fashion shops. It is advised to build a brand for second-hand clothing shops, e.g. using a franchise strategy to increase the diffusion of these shops. However, the limited availability of large quantities of high-quality second-hand clothing might hinder such a diffusion. | en |
dc.identifier.isbn | 978-3-7983-3125-9 | |
dc.identifier.uri | https://depositonce.tu-berlin.de/handle/11303/17947 | |
dc.identifier.uri | https://doi.org/10.14279/depositonce-16738 | |
dc.language.iso | en | |
dc.relation.ispartof | 10.14279/depositonce-9253 | |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
dc.subject.ddc | 500 Naturwissenschaften und Mathematik | |
dc.subject.ddc | 600 Technik, Technologie | |
dc.subject.ddc | 300 Sozialwissenschaften | |
dc.subject.other | second-hand fashion stores | en |
dc.subject.other | fast fashion | en |
dc.subject.other | sustainable behavior | en |
dc.subject.other | consumer preferences | en |
dc.subject.other | sustainable fashion | en |
dc.title | Optimizing second hand clothing stores based on consumer preferences | en |
dc.type | Conference Object | en |
dc.type.version | publishedVersion | en |
dcterms.bibliographicCitation.editor | Nissen, Nils F. | |
dcterms.bibliographicCitation.editor | Jaeger-Erben, Melanie | |
dcterms.bibliographicCitation.originalpublishername | Universitätsverlag der TU Berlin | en |
dcterms.bibliographicCitation.originalpublisherplace | Berlin | en |
dcterms.bibliographicCitation.pageend | 390 | |
dcterms.bibliographicCitation.pagestart | 387 | |
dcterms.bibliographicCitation.proceedingstitle | PLATE – Product lifetimes and the environment : 3rd PLATE Conference, September 18–20, 2019 Berlin, Germany | |
dcterms.rightsHolder.reference | Deposit-Lizenz (Erstveröffentlichung) | |
tub.accessrights.dnb | free | en |
tub.affiliation | Fak. 4 Elektrotechnik und Informatik::Inst. Hochfrequenz- und Halbleiter-Systemtechnologien::FG Transdisziplinäre Nachhaltigkeitsforschung in der Elektronik | |
tub.affiliation.faculty | Fak. 4 Elektrotechnik und Informatik | |
tub.affiliation.group | FG Transdisziplinäre Nachhaltigkeitsforschung in der Elektronik | |
tub.affiliation.institute | Inst. Hochfrequenz- und Halbleiter-Systemtechnologien | |
tub.publisher.universityorinstitution | Universitätsverlag der TU Berlin | en |
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