Pre-GMBI-v2
| dc.contributor.author | Lepa, Steffen | |
| dc.contributor.author | Steffens, Jochen | |
| dc.contributor.author | Schönrock, Andreas | |
| dc.contributor.author | Herzog, Martin | |
| dc.contributor.author | Egermann, Hauke | |
| dc.date.accessioned | 2017-06-26T12:43:55Z | |
| dc.date.available | 2017-06-26T12:43:55Z | |
| dc.date.issued | 2017-06-02 | |
| dc.description.abstract | The General Music Branding Inventory (GMBI) is a new psychometric instrument for assessing the music-induced association of attributes, which are frequently and reliably used in the field of music branding. The pre-GMBI version 2 consists of 36 attributes which have been used for music perception ratings during the second large scale online listening experiment in ABC_DJ. The aim of ABC_DJ project (http://abcdj.eu/) is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’ or ‘confident’) based on a variety of lower and higher order acoustic features from musical content. | en |
| dc.description.sponsorship | EC/H2020/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJ | en |
| dc.identifier.uri | https://depositonce.tu-berlin.de/handle/11303/6411 | |
| dc.identifier.uri | http://dx.doi.org/10.14279/depositonce-5958 | |
| dc.language.iso | en | en |
| dc.language.iso | de | en |
| dc.language.iso | es | en |
| dc.relation.references | http://dx.doi.org/10.14279/depositonce-5957 | |
| dc.relation.references | https://doi.org/10.14279/depositonce-5982 | |
| dc.relation.references | https://doi.org/10.14279/depositonce-5983 | |
| dc.relation.references | https://doi.org/10.14279/depositonce-5984 | |
| dc.subject.ddc | 152 Sinneswahrnehmung, Bewegung, Emotionen, Triebe | de |
| dc.subject.ddc | 304 Das Sozialverhalten beeinflussende Faktoren | de |
| dc.subject.other | audio branding | en |
| dc.subject.other | General Music Branding Inventory | en |
| dc.subject.other | music branding | en |
| dc.title | Pre-GMBI-v2 | en |
| dc.type | Textual Data | en |
| tub.accessrights.dnb | unknown | * |
| tub.affiliation | Fak. 1 Geistes- und Bildungswissenschaften::Inst. Sprache und Kommunikation::FG Audiokommunikation | de |
| tub.affiliation.faculty | Fak. 1 Geistes- und Bildungswissenschaften | de |
| tub.affiliation.group | FG Audiokommunikation | de |
| tub.affiliation.institute | Inst. Sprache und Kommunikation | de |