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Survey Musik und Medien 2012: Audio Media Usage in Germany - Audio Emitters - Audio Emitters used in 2012 - Radio Traditionalists

Lepa, Steffen

How do the Germans listen to music nowadays? Survey Musik und Medien 2012 delivers representative data on actual audio media usage of German population. These data allow the comparison of usage frequencies regarding new and old audio media technologies with reference to three separate domains of audio technology use: Audio Sources describe distribution channels by which music is purchased, archived and made accessible. The term Audio Devices refers to technical devices that permit access to and enable playback of Audio Sources. Audio Emitters finally comprise those technical objects that are connected to Audio Devices to make the Audio Sources actually audible.
  • Where did the sound emanate from in 2012? Audio Emitters comprise those technical objects that are connected to Audio Devices in order to make Audio Sources audible. This category includes headphones and loudspeakers with both diverse sound formats (mono, stereo, surround) as well as various device types (Headphones: small, standard, HiFi; Loudspeakers: integrated models, single components and docking stations). Radio Traditionalists are represented in various age groups, and may be born in 1920 as well as in 1959. They constitute 22,2 % of the German population between age 14 and 93. Compared to other user types they only seldomly use audio technologies: Radio broadcasting is the major and nearly sole audio source in their everyday music listening. Typical devices for reception are analog radios, car radios and boomboxes. In addition, Radio Traditionalists only casually listen to CDs, vinyl records and audio tapes. Apart from internal device loudspeakers music is mainly emitted by TV speakers and HiFi or mono active speakers.