Prospects for increasing the market share of longer lasting products in consumer durables markets

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dc.contributor.authorMahajan, Deepti
dc.contributor.authorCooper, Tim
dc.contributor.authorSmith, David
dc.date.accessioned2022-09-07T12:42:52Z
dc.date.available2022-09-07T12:42:52Z
dc.date.issued2021
dc.description.abstractProduct longevity provides a route to sustainable consumption because the material flow in the environment is reduced when products last longer. Thus, there is a need to increase the proportion of such products in consumer goods markets. Warranties provide remedies when consumers buy goods which turn out to be defective. Warranties also play a significant role in promoting product sales and improving customer satisfaction with after-sales service quality. Therefore, this paper uses evidence from a review of warranties to explore the role of marketing strategies in decreasing the material flow in the economy. A warranty that, in essence, promotes use of a product for a longer duration is described in five parameters. Companies for investigation were identified using a systematic process and information about manufacturers’ guarantees and warranties, together with other information that indicate product lifespans was collected using secondary research. The score of warranties on the parameters was considered as an indication of companies’ commitment towards longer lasting products. Counter to expectations, the data indicated that the price points at which companies operate, brand perception, and warranty terms and conditions may not be linked, and offering a warranty may not always mean that the company stands by its products, supports repair to promote use for longer duration.en
dc.identifier.isbn978-3-7983-3125-9
dc.identifier.urihttps://depositonce.tu-berlin.de/handle/11303/17382
dc.identifier.urihttp://dx.doi.org/10.14279/depositonce-16163
dc.language.isoen
dc.relation.ispartof10.14279/depositonce-9253
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subject.ddc500 Naturwissenschaften und Mathematik
dc.subject.ddc600 Technik, Technologie
dc.subject.ddc300 Sozialwissenschaften
dc.subject.othermarketing strategiesen
dc.subject.otherproduct lifeen
dc.subject.otherwarrantyen
dc.subject.otherwashing machinesen
dc.titleProspects for increasing the market share of longer lasting products in consumer durables marketsen
dc.typeConference Objecten
dc.type.versionpublishedVersionen
dcterms.bibliographicCitation.editorNissen, Nils F.
dcterms.bibliographicCitation.editorJaeger-Erben, Melanie
dcterms.bibliographicCitation.originalpublishernameUniversitätsverlag der TU Berlinen
dcterms.bibliographicCitation.originalpublisherplaceBerlinen
dcterms.bibliographicCitation.pageend485
dcterms.bibliographicCitation.pagestart475
dcterms.bibliographicCitation.proceedingstitlePLATE – Product lifetimes and the environment : 3rd PLATE Conference, September 18–20, 2019 Berlin, Germany
tub.accessrights.dnbfreeen
tub.affiliationFak. 4 Elektrotechnik und Informatik::Inst. Hochfrequenz- und Halbleiter-Systemtechnologien::FG Transdisziplinäre Nachhaltigkeitsforschung in der Elektronik
tub.affiliation.facultyFak. 4 Elektrotechnik und Informatik
tub.affiliation.groupFG Transdisziplinäre Nachhaltigkeitsforschung in der Elektronik
tub.affiliation.instituteInst. Hochfrequenz- und Halbleiter-Systemtechnologien
tub.publisher.universityorinstitutionUniversitätsverlag der TU Berlinen

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