How to Make People Make a Change – Using Social Labelling for Raising Awareness on Sustainable Manufacturing

dc.contributor.authorRoeder, Ina
dc.contributor.authorScheibleger, Matthias
dc.contributor.authorStark, Rainer
dc.date.accessioned2018-04-19T07:25:02Z
dc.date.available2018-04-19T07:25:02Z
dc.date.issued2016
dc.description.abstractRaising awareness on sustainable manufacturing, especially when it comes to low qualified target groups, remains a challenge. After a decade of considerable campaigning work, the majority of German population still does not understand the holistic concept of a sustainable development, let alone its manufacturing aspects. More effective communication methods are required. The main challenge lies within stirring people's willingness to gain knowledge and to actually consider it when making behavioral choices. In the reported research, the socio-psychological concept of social labelling is introduced as a method for raising the awareness on sustainable manufacturing of non-professional target groups and for triggering durable behavioral change. A social label is largely independent from actual knowledge, attitudes or behavior; it rather enforces attributed personal traits. A field experiment, in which the influence of social labelling on the awareness and behavior of young recipients of an informational event has been measured, has verified the method for the purpose of sustainability communication.en
dc.identifier.issn2212-8271
dc.identifier.urihttps://depositonce.tu-berlin.de//handle/11303/7623
dc.identifier.urihttp://dx.doi.org/10.14279/depositonce-6813
dc.language.isoen
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.ddc600 Technik, Technologie
dc.subject.othersustainability communicationen
dc.subject.otherself-perception theoryen
dc.subject.othersocial labellingen
dc.subject.otherteaching methoden
dc.titleHow to Make People Make a Change – Using Social Labelling for Raising Awareness on Sustainable Manufacturingen
dc.typeArticle
dc.type.versionpublishedVersionen
dcterms.bibliographicCitation.doi10.1016/j.procir.2016.01.065
dcterms.bibliographicCitation.journaltitleProcedia CIRPen
dcterms.bibliographicCitation.originalpublishernameElsevier BV
dcterms.bibliographicCitation.originalpublisherplaceAmsterdam [u.a.]
dcterms.bibliographicCitation.pageend364
dcterms.bibliographicCitation.pagestart359
dcterms.bibliographicCitation.volume40
tub.accessrights.dnbfree
tub.affiliationFak. 5 Verkehrs- und Maschinensysteme>Inst. Werkzeugmaschinen und Fabrikbetrieb>FG Industrielle Informationstechnikde
tub.affiliation.facultyFak. 5 Verkehrs- und Maschinensystemede
tub.affiliation.groupFG Industrielle Informationstechnikde
tub.affiliation.instituteInst. Werkzeugmaschinen und Fabrikbetriebde
tub.publisher.universityorinstitutionTechnische Universität Berlinde
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