Founder team interaction, customer and competitor orientation in software ventures

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dc.contributor.authorMueller, Thilo A.
dc.contributor.authorGeorg Gemünden, Hans
dc.date.accessioned2019-12-11T10:45:09Z
dc.date.available2019-12-11T10:45:09Z
dc.date.issued2009-04-24
dc.descriptionDieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich.de
dc.descriptionThis publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.en
dc.description.abstractPurpose – Developments in the software industry have shown the need for sustainable and effective management strategies, especially for new ventures. Entrepreneurship literature suggests marketing to be one of the pivotal predictors of business performance. Previous empirical studies have shown the importance of social interaction and team work quality for new venture performance. The purpose of this paper is to apply founder team interaction quality (IQ), and the customer and competitor orientation concept of marketing research to new software venture performance. Design/methodology/approach – An empirical study using a fully standardized questionnaire was conducted in 101 young software ventures. Two founders in each company filled out the questionnaire separately allowing superior tests for reliability and validity of the research framework. Findings – The results show team IQ to be a powerful predictor of both customer orientation and competitor orientation. Furthermore, a positive, linear relationship between competitor orientation and technological performance has been found. There is a curvilinear U-shaped relationship between customer orientation and all examined success dimensions, i.e. economic, market and technological success. Originality/value – Based on a theoretical research framework and a comprehensive empirical study, the paper contributes to a limited body of research and provides insight for managers of young ventures in the nature of teamwork and IQ and its effects on market orientation and company performance.en
dc.identifier.eissn1758-6135
dc.identifier.issn0140-9174
dc.identifier.urihttps://depositonce.tu-berlin.de/handle/11303/10476
dc.identifier.urihttp://dx.doi.org/10.14279/depositonce-9428
dc.language.isoen
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subject.ddc650 Management und unterstützende Tätigkeitende
dc.subject.otherteamsen
dc.subject.othersocial interactionen
dc.subject.othercomputer softwareen
dc.subject.othercustomer orientationen
dc.subject.othercompetitorsen
dc.titleFounder team interaction, customer and competitor orientation in software venturesen
dc.typeArticleen
dc.type.versionpublishedVersionen
dcterms.bibliographicCitation.doi10.1108/01409170910962975
dcterms.bibliographicCitation.issue6
dcterms.bibliographicCitation.journaltitleManagement Research Newsen
dcterms.bibliographicCitation.originalpublishernameEmeralden
dcterms.bibliographicCitation.originalpublisherplaceBingley en
dcterms.bibliographicCitation.pageend554
dcterms.bibliographicCitation.pagestart539
dcterms.bibliographicCitation.volume32
tub.accessrights.dnbdomain
tub.affiliationFak. 7 Wirtschaft und Management::Inst. Technologie und Management (ITM)::FG Technologie- und Innovationsmanagementde
tub.affiliation.facultyFak. 7 Wirtschaft und Managementde
tub.affiliation.groupFG Technologie- und Innovationsmanagementde
tub.affiliation.instituteInst. Technologie und Management (ITM)de
tub.publisher.universityorinstitutionTechnische Universität Berlinde

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