Multimodal Analysis in Qualitative Research: Extending Grounded Theory Through the Lens of Social Semiotics

dc.contributor.authorSommer, Vivien
dc.date.accessioned2021-12-14T11:49:38Z
dc.date.available2021-12-14T11:49:38Z
dc.date.issued2021-10-01
dc.date.updated2021-12-07T05:01:07Z
dc.descriptionDieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich.de
dc.descriptionThis publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.en
dc.description.abstractDigital technology has made it easier for researchers to conduct and produce multimodal data. In terms of a social semiotic understanding, multimodal means that data are produced from different sign resources, such as field protocols combined with visual recordings or document analysis consisting of audiovisual material. The increase in multimodal data brings the challenge of developing analytical tools not only to collect data but also to examine them. In this article, I introduce a research approach for how to integrate multimodal data within the framework of grounded theory by extending the coding process with a social semiotic understanding of data as a combination of different sign modes. This approach makes it possible not only to analyze data based on different modes separately but also to analyze their combination, for example, the interweaving of text and image.en
dc.identifier.eissn1552-7565
dc.identifier.issn1077-8004
dc.identifier.urihttps://depositonce.tu-berlin.de/handle/11303/14076
dc.identifier.urihttp://dx.doi.org/10.14279/depositonce-12849
dc.language.isoenen
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.ddc301 Soziologie, Anthropologiede
dc.subject.othergrounded theoryen
dc.subject.othermultimodalityen
dc.subject.othersocial semioticsen
dc.subject.otherqualitative researchen
dc.titleMultimodal Analysis in Qualitative Research: Extending Grounded Theory Through the Lens of Social Semioticsen
dc.typeArticleen
dc.type.versionpublishedVersionen
dcterms.bibliographicCitation.doi10.1177/1077800420978746en
dcterms.bibliographicCitation.issue8-9en
dcterms.bibliographicCitation.journaltitleQualitative Inquiryen
dcterms.bibliographicCitation.originalpublishernameSAGEen
dcterms.bibliographicCitation.originalpublisherplaceLondonen
dcterms.bibliographicCitation.pageend1113en
dcterms.bibliographicCitation.pagestart1102en
dcterms.bibliographicCitation.volume27en
tub.accessrights.dnbdomain*
tub.affiliationFak. 6 Planen Bauen Umwelt::Inst. Soziologie::FG Planungs- und Architektursoziologiede
tub.affiliation.facultyFak. 6 Planen Bauen Umweltde
tub.affiliation.groupFG Planungs- und Architektursoziologiede
tub.affiliation.instituteInst. Soziologiede
tub.publisher.universityorinstitutionTechnische Universität Berlinen

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