To Pay or Not to Pay: Competing Theories to Explain Individuals’ Willingness to Pay for Public Environmental Goods

dc.contributor.authorLiebe, Ulf
dc.contributor.authorPreisendörfer, Peter
dc.contributor.authorMeyerhoff, Jürgen
dc.date.accessioned2019-01-08T17:41:09Z
dc.date.available2019-01-08T17:41:09Z
dc.date.issued2010
dc.descriptionDieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich.de
dc.descriptionThis publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.en
dc.description.abstractSeveral theories have been proposed in an attempt to explain individuals’ willingness to pay (WTP) for public environmental goods. While most studies only take into account a single theory, this article discusses competing theories. These include, in addition to a basic economic model, the theory of public goods, Ajzen’s theory of planned behavior, and Schwartz’s norm-activation model. Empirical results are based on a contingent valuation study of biodiversity in German forests. Multivariate analyses demonstrate that studies using single theories omit crucial explanatory variables and, hence, might be misleading. Economic models of WTP have proven to be incomplete, that is, they have restricted explanatory power and need to be supplemented by psychological and sociological models. Furthermore, a general finding is that factors influencing WTP are different for “in-principle WTP” on the one hand and “amount of WTP (given in-principle WTP)” on the other. Income, for example, does not affect whether individuals are willing to pay at all, but significantly influences how much they are willing to pay.en
dc.identifier.eissn1552-390X
dc.identifier.issn0013-9165
dc.identifier.urihttps://depositonce.tu-berlin.de/handle/11303/8900
dc.identifier.urihttp://dx.doi.org/10.14279/depositonce-8029
dc.language.isoen
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subject.ddc300 Sozialwissenschaftende
dc.subject.ddc150 Psychologiede
dc.subject.otherwillingness to payen
dc.subject.othercontingent valuationen
dc.subject.othertheory of public goodsen
dc.subject.othertheory of planned behavioren
dc.subject.othernorm-activation modelen
dc.titleTo Pay or Not to Pay: Competing Theories to Explain Individuals’ Willingness to Pay for Public Environmental Goodsen
dc.typeArticleen
dc.type.versionpublishedVersionen
dcterms.bibliographicCitation.doi10.1177/0013916509346229
dcterms.bibliographicCitation.issue1
dcterms.bibliographicCitation.journaltitleEnvironment and Behavioren
dcterms.bibliographicCitation.originalpublishernameSAGE Publicationsen
dcterms.bibliographicCitation.originalpublisherplaceWashington, DCen
dcterms.bibliographicCitation.pageend130
dcterms.bibliographicCitation.pagestart106
dcterms.bibliographicCitation.volume43
tub.accessrights.dnbdomain
tub.affiliationFak. 6 Planen Bauen Umwelt::Inst. Landschaftsarchitektur und Umweltplanung::FG Landschaftsökonomiede
tub.affiliation.facultyFak. 6 Planen Bauen Umweltde
tub.affiliation.groupFG Landschaftsökonomiede
tub.affiliation.instituteInst. Landschaftsarchitektur und Umweltplanungde
tub.publisher.universityorinstitutionTechnische Universität Berlinde

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