Wurster, SimoneLadu, Luana2020-04-282020-04-282020-02-21https://depositonce.tu-berlin.de/handle/11303/11039http://dx.doi.org/10.14279/depositonce-9927At the Hanover Fair in April 2018, the Bioconcept-Car was presented as a model for the future of sustainable mobility. Likewise, a car made of cellulose nanofiber was presented at the Tokyo Motor Show in 2019. Various additional automotive applications for bio-based materials have been developed, some of which are already in use in cars. However, supportive measures for stimulating their market acceptance are needed. Based on a mix of research methods, this article describes how ecolabels, sustainability standards, and regulations might support the market uptake of bio-based car components. In addition, comparison with three other types of bio-based products are provided. The article ends with suggestions for future market development activities.en330 Wirtschaftsustainabilitybio-based productsautomotive industryecolabelscarsArticle2020-03-052071-1050