Lepa, SteffenSteffens, JochenSchönrock, AndreasHerzog, MartinEgermann, Hauke2017-06-262017-06-262017-06-02https://depositonce.tu-berlin.de/handle/11303/6411http://dx.doi.org/10.14279/depositonce-5958The General Music Branding Inventory (GMBI) is a new psychometric instrument for assessing the music-induced association of attributes, which are frequently and reliably used in the field of music branding. The pre-GMBI version 2 consists of 36 attributes which have been used for music perception ratings during the second large scale online listening experiment in ABC_DJ. The aim of ABC_DJ project (http://abcdj.eu/) is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’ or ‘confident’) based on a variety of lower and higher order acoustic features from musical content.en152 Sinneswahrnehmung, Bewegung, Emotionen, Triebe304 Das Sozialverhalten beeinflussende Faktorenaudio brandingGeneral Music Branding Inventorymusic brandingTextual Data