Torres, BorjaRoozendaal, DaveReguera, Lucía2019-02-182019-02-182016-06-30https://depositonce.tu-berlin.de/handle/11303/9064http://dx.doi.org/10.14279/depositonce-8165This text gives a comprehensive overview of the landscape of European music creators and their respective multipliers in an audio branding and in-store music context. This includes an investigation of music management procedures as well as audio file formats and qualities in use.en780 Musikaudio brandingmusic brandingAudioMusikMarkenbildungReport