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Survey Musik und Medien 2012: Audio Media Usage in Germany - Audio Devices - Audio Devices used in 2012 - Radio Traditionalists

Lepa, Steffen

How do the Germans listen to music nowadays? Survey Musik und Medien 2012 delivers representative data on actual audio media usage of German population. These data allow the comparison of usage frequencies regarding new and old audio media technologies with reference to three separate domains of audio technology use: Audio Sources describe distribution channels by which music is purchased, archived and made accessible. The term Audio Devices refers to technical devices that permit access to and enable playback of Audio Sources. Audio Emitters finally comprise those technical objects that are connected to Audio Devices to make the Audio Sources actually audible.
  • By what means was music played back in 2012? Audio Devices comprise technical devices that permit access to and enable playback of Audio Sources. This includes CD players, record players, cassette recorders, MP3 player and smartphones but also computers and various multimedia entertainment devices that allow music use. Radio Traditionalists are represented in various age groups, and may be born in 1920 as well as in 1959. They constitute 22,2 % of the German population between age 14 and 93. Compared to other user types they only seldomly use audio technologies: Radio broadcasting is the major and nearly sole audio source in their everyday music listening. Typical devices for reception are analog radios, car radios and boomboxes. In addition, Radio Traditionalists only casually listen to CDs, vinyl records and audio tapes. Apart from internal device loudspeakers music is mainly emitted by TV speakers and HiFi or mono active speakers.