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Survey Musik und Medien 2012: Audio Media Usage in Germany - Audio Sources - Audio Sources used in 2012 - Selective Traditionalists

Lepa, Steffen

How do the Germans listen to music nowadays? Survey Musik und Medien 2012 delivers representative data on actual audio media usage of German population. These data allow the comparison of usage frequencies regarding new and old audio media technologies with reference to three separate domains of audio technology use: Audio Sources describe distribution channels by which music is purchased, archived and made accessible. The term Audio Devices refers to technical devices that permit access to and enable playback of Audio Sources. Audio Emitters finally comprise those technical objects that are connected to Audio Devices to make the Audio Sources actually audible.
  • Where did everyday music come from in 2012? Audio Sources describe those distribution channels by means of which music is purchased, archived and made accessible. This includes physical recordings (CD, LP, MC etc.), electronic services in terms of downloading and streaming of digital music (iTunes, last.fm, Spotify etc.) as well as traditional radio reception and last but not least musical content on websites or digital storage media. 11,6 % of our participants may be described as Selective Traditionalists who are typically born between 1955 and 1975. The radio is the dominant audio source used at least daily by the members of this type. Rather occasionally used are CDs, audio tapes and vinyl records as well as free video streaming services (YouTube, Vimeo etc.) and Internet radio. Beside analog radio devices, car radio, hifi systems and boomboxes only a few Selective Traditionalists also use mobile devices such as laptops or smartphones to listen to music in everyday life. Headphones are very rarely used. When seldomly listening to to music it is more likely that internal speakers from TV or other devices or from the HiFi-Stereo are used.