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Music Branding Expert Terminology

Lepa, Steffen; Herzog, Martin; Schönrock, Andreas; Steffens, Jochen; Egermann, Hauke

The Music Branding Expert Terminology (MBET) is a comprehensive terminology of verbal attributes used in music branding. It consists of 132 terms grouped into 19 dimensions. The MBET is a preliminary result of the project ABC_DJ ( The aim of ABC_DJ is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’ or ‘confident’) based on a variety of lower and higher order acoustic features from musical content.