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Survey Musik und Medien 2012: Audio Media Usage in Germany - Audio Devices - Audio Devices used in 2012 - Versatile Audiophiles

Lepa, Steffen

How do the Germans listen to music nowadays? Survey Musik und Medien 2012 delivers representative data on actual audio media usage of German population. These data allow the comparison of usage frequencies regarding new and old audio media technologies with reference to three separate domains of audio technology use: Audio Sources describe distribution channels by which music is purchased, archived and made accessible. The term Audio Devices refers to technical devices that permit access to and enable playback of Audio Sources. Audio Emitters finally comprise those technical objects that are connected to Audio Devices to make the Audio Sources actually audible.
  • By what means was music played back in 2012? Audio Devices comprise technical devices that permit access to and enable playback of Audio Sources. This includes CD players, record players, cassette recorders, MP3 player and smartphones but also computers and various multimedia entertainment devices that allow music use. Versatile Audiophiles who were typically born between 1970 and 1992 represent the least prevalent user type with a total of 10,1 % in population. Not only do they access the most expanded repertoire of audio technology, they also exhibit the most intense music use in everyday life. Whether original or self compiled CDs, radio, various digital storage media or cloud, website and streaming services – the majority of the Versatile Audiophiles uses all of them at least once a week. Those sources are accessed via car radio, hifi systems and analog radio devices as well as by manifold mobile devices, desktop PC or digital entertainment media. Regarding audio emitters they also represent the “omnivores” amongst all repertoires. On top of that they outperform the other user types in terms of their relative frequency of hifi headphone and subwoofer use.