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Survey Musik und Medien 2012: Audio Media Usage in Germany - Audio Sources - Audio Sources used in 2012 - Digital Mobilists

Lepa, Steffen

FG Audiokommunikation

How do the Germans listen to music nowadays? Survey Musik und Medien 2012 delivers representative data on actual audio media usage of German population. These data allow the comparison of usage frequencies regarding new and old audio media technologies with reference to three separate domains of audio technology use: Audio Sources describe distribution channels by which music is purchased, archived and made accessible. The term Audio Devices refers to technical devices that permit access to and enable playback of Audio Sources. Audio Emitters finally comprise those technical objects that are connected to Audio Devices to make the Audio Sources actually audible.
  • Where did everyday music come from in 2012? Audio Sources describe those distribution channels by means of which music is purchased, archived and made accessible. This includes physical recordings (CD, LP, MC etc.), electronic services in terms of downloading and streaming of digital music (iTunes, last.fm, Spotify etc.) as well as traditional radio reception and last but not least musical content on websites or digital storage media. Typically born between 1979 and 1998, the Digital Mobilists constitute the youngest user type and comprise 16,1 % of the German Population. They access free video streaming services most frequently in comparison of all repertoires. Their preferred music playing devices are smartphones or mobile players as well as laptops and desktop PCs. Rarely used are analog radio devices, boomboxes, car radios and hifi components or compact systems. Finally, the Digital Mobilists listen to their music predominantly via earphones, headsets and internal speakers.